Product-led growth companies have specific technical requirements. The product itself drives acquisition, activation, and expansion.
Technical Foundations
**Low-friction onboarding**: Users should get value in minutes, not days. This requires investment in self-service flows.
**Usage tracking**: Granular event tracking powers personalization, billing, and growth analytics.
**In-app communication**: Contextual messaging, feature announcements, and feedback collection.
**Flexible billing**: Usage-based pricing requires metering infrastructure.
Activation Engineering
The critical metric is time-to-value. Reduce friction at every step: - SSO and social login - Pre-populated experiences - Interactive tutorials - Smart defaults
Expansion Engineering
Land-and-expand requires: - Seat management - Team collaboration features - Upgrade prompts based on usage - Self-service purchasing
PLG requires product and engineering to work together more closely than ever.